This is a fascinating analysis of how OXXO has become much more than just a convenience store chain in Mexico. What really stands out is their patient, pragmatic approach to financial inclusion. Rather than trying to force rapid digitalization like many fintechs, they've leveraged their physical presence as a bridge, recognizing that in emerging markets, the path to digital often needs to go through trusted physical touchpoints first.
The parallels you draw with Brazil's Pix are particularly interesting - while Brazil had specific conditions that enabled rapid digital adoption, OXXO shows there's another valid path that meets people where they are. Their evolution from Saldazo in 2012 to today's comprehensive ecosystem demonstrates how gradual transformation can be more sustainable in markets with structural challenges.
One question I'm curious about: Given OXXO's success with this hybrid physical-digital model in Mexico, do you see potential for similar approaches in other Latin American markets with high unbanked populations? The combination of convenience store networks with financial services could be a powerful template for financial inclusion beyond Mexico.
This is a fascinating analysis of how OXXO has become much more than just a convenience store chain in Mexico. What really stands out is their patient, pragmatic approach to financial inclusion. Rather than trying to force rapid digitalization like many fintechs, they've leveraged their physical presence as a bridge, recognizing that in emerging markets, the path to digital often needs to go through trusted physical touchpoints first.
The parallels you draw with Brazil's Pix are particularly interesting - while Brazil had specific conditions that enabled rapid digital adoption, OXXO shows there's another valid path that meets people where they are. Their evolution from Saldazo in 2012 to today's comprehensive ecosystem demonstrates how gradual transformation can be more sustainable in markets with structural challenges.
One question I'm curious about: Given OXXO's success with this hybrid physical-digital model in Mexico, do you see potential for similar approaches in other Latin American markets with high unbanked populations? The combination of convenience store networks with financial services could be a powerful template for financial inclusion beyond Mexico.